The Key to Healthcare Campaign Success: Work Backwards
If the recent uncertain economic climate continues, we could see a wave of bankruptcies and restructurings across the corporate landscape. Board and management shakeups, layoffs and investor losses would follow.
Restructurings are painful for all stakeholders involved. But, when the process is guided by a savvy communications and investor relations team who knows how the game is played, restructurings also provide a unique opportunity to help stakeholders align in a new reality.